Daniel Gelbshtein

Marketing Analytics Team Lead at SimilarWeb

Daniel Gelbshtein has a diverse work experience spanning multiple companies and roles. Daniel currently works at Similarweb as the Marketing Analytics Team Lead, where they collaborate with business leaders to drive initiatives such as multi-touch attribution and client segmentation. Daniel has also established a strong data analytics team at Similarweb. Prior to this role, Gelbshtein was a Sr. Business Analyst at Similarweb, where they utilized data analysis to identify success areas and opportunities, and established a reporting foundation using Tableau.

Before joining Similarweb, Gelbshtein worked as a Sr. Marketing Data Analyst at Bigabid. Daniel also has experience at Optimove as a Data Analyst, where they collaborated with clients to provide actionable insights on user journeys and personalized marketing using advanced data modeling and analytics.

Gelbshtein also has consulting experience at Ergo Consulting Group, where they worked as a Consultant and Business Analyst. In these roles, they utilized quantitative and qualitative data analysis to extract insights for executive decision-making, conducted market research and competitive benchmark analyses.

Prior to their consulting experience, Gelbshtein worked at Elbit Systems Ltd as an Operational Control Manager.

Overall, Gelbshtein's work experience showcases their expertise in marketing analytics, data analysis, and strategic decision-making.

Daniel Gelbshtein received their Bachelor of Science (B.Sc.) degree in Industrial Engineering and Management from the Technion - Israel Institute of Technology, which they attended from 2011 to 2015. Subsequently, they pursued a Master of Business Administration (MBA) degree at Ben-Gurion University of the Negev from 2017 to 2019. The exact field of study for their MBA is unspecified.

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Timeline

  • Marketing Analytics Team Lead

    May, 2022 - present

  • Sr Business Analyst

    April, 2021

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