Trang Vu is a seasoned product designer currently serving as a Senior Product Designer at Similarweb since August 2025, specializing in Ad Intelligence. Previous experience includes leading the Merchant experience design at Groupon, focusing on AI-driven solutions for acquisition and activation, and enhancing customer and merchant interactions through user-centric features. Trang held the role of Head of Design at Apify, establishing the design team and promoting critical thinking among designers, while also leading user experience initiatives. Early career roles included Frontend Developer at Blindspot Solutions, where Trang worked on machine learning applications, and Programming Analyst at CGI, contributing to a point-of-sale system for public transport. Educational qualifications comprise a Micromasters in Human Computer Interaction from Polytechnique Montréal and a Bachelor's degree in Computer Software Engineering from the Czech Technical University in Prague.
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