Stefania Lanfranchi

Stefania Lanfranchi is a Senior Director at Simon-Kucher since March 2016, with extensive experience in project management for national and international projects, focusing on digital growth and pricing strategies in various B2B industries. Additional responsibilities include defining go-to-market strategies, developing new sales and servitization strategies, and optimizing sales management through training programs. Prior roles include consulting positions at BMW Brilliance Automotive and McKinsey & Company, as well as project support at Lindt & Sprungli International. Stefania's education includes multiple degrees from prestigious institutions such as CEMS, the University of St.Gallen, and the Indian Institute of Management, Calcutta.