SIMPL Automation
Nicholas Gordon is a seasoned executive with extensive experience in sales, business development, and operations within the automated systems and industrial technology sectors. Currently serving as COO and Co-Founder of SIMPL Automation since January 2024, Nicholas previously held roles including Enterprise Sales at Fortna and Vice President of Sales at MSI Automate, where expertise in automated distribution centers and intralogistics was demonstrated. Nicholas also directed business development at calvIO Inc., focusing on integrating automation in manufacturing. Prior experience includes a leadership role at Retrotech, Inc., enhancing automated material handling systems, and account management positions at Merrill Lynch and Morgan Stanley Smith Barney. Nicholas holds a Business Analytics certification from Harvard Business School Online, a Bachelor of Science in Business Administration with a focus on Finance from the University at Buffalo, and additional qualifications in International Business and financial planning.
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SIMPL Automation
As our name implies, we value efficiency in both our actions and communication. We have been integral to numerous automation projects in the past, which has afforded us valuable insights: -Effective solutions must embody simplicity and ease of implementation. Opting for solutions that entail a complete overhaul of your warehouse infrastructure can be costly and disruptive. -Our products are meticulously designed to enhance and leverage existing environments. Often, a straightforward, well-conceived product suffices. -At SIMPL Automation, we eschew the notion of starting from square one. Instead, we champion products that seamlessly integrate with your current environment, eliminating the need for your surroundings to conform to the product. -After observing the unnecessary squandering of capital, resources, and space within the Material Handling Industry, we took a decisive step and formed SIMPL Automation. -SIMPL Automation has a singular mission: to eliminate all that is extraneous and complex in the industry, reshaping it for the better.