Luke Goldstein

Luke has nine years of experience in the consumer space as an operator, an advisor and an investor. Prior to joining SFV, he started two venture-backed CPG companies and ran them for a span of five years as acting CEO. Luke has extensive experience guiding consumer start-ups through financial planning and analysis, corporate strategy, financial strategy and market positioning. His background as an operator brings a different perspective to SFV, and he is passionate about using it to help guide the next generation of BFY brands.