Simple App
Alexandra Efimovskaya is an experienced professional in customer experience and CRM leadership with a strong background in various industries. Currently serving as the Head of CRM at Simple App since July 2022, Alexandra previously held significant roles, including Head of Customer Experience and CRM at ivi.ru, where notable improvements in customer satisfaction and revenue growth were achieved. Alexandra has also lectured at the Higher School of Economics and managed customer experience strategies at Home Credit China and Eldorado LLC, earning prestigious awards for personalized marketing and loyalty programs. Early career experience includes positions at MTS Group and Buongiorno, demonstrating a solid foundation in project management and customer engagement. Alexandra holds a degree from The Moscow International University obtained between 2002 and 2007.
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Simple App
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The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.