Alexandra Efimovskaya

Alexandra Efimovskaya is an experienced professional in customer experience and CRM leadership with a strong background in various industries. Currently serving as the Head of CRM at Simple App since July 2022, Alexandra previously held significant roles, including Head of Customer Experience and CRM at ivi.ru, where notable improvements in customer satisfaction and revenue growth were achieved. Alexandra has also lectured at the Higher School of Economics and managed customer experience strategies at Home Credit China and Eldorado LLC, earning prestigious awards for personalized marketing and loyalty programs. Early career experience includes positions at MTS Group and Buongiorno, demonstrating a solid foundation in project management and customer engagement. Alexandra holds a degree from The Moscow International University obtained between 2002 and 2007.