Simple App
Ivan Bakanovskii is currently the Head of Product Design at Simple Fasting App, the world's most popular app for Intermittent Fasting. With experience as the Head of Design Department at Solomoto, Head of UX at Petrosoft LLC, Art Director at TeamKraft Sports, and Art Director/Growth hacker at Ultimate Guitar, Ivan has a strong background in UX & UI design, design system creation, marketing materials, growth hacking, and user acquisition strategies. Ivan holds a Master's degree in Geography and Cartography from Immanuel Kant Baltic Federal University.
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Simple App
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The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.