Rakesh Gaikwad

Rakesh Gaikwad has a diverse range of experience in the field of digital marketing and analytics. Rakesh is currently working as a Digital Analytics and Optimization Specialist at Simplify Healthcare, where they are responsible for tracking and analyzing digital performance of marketing and audience campaigns. Rakesh ensures the implementation and maintenance of digital marketing and audience analytics tools, utilizing advanced tracking methods to gather key insights into user behavior and online performance.

Prior to their current role, Rakesh worked as a Digital Marketing Specialist at Vigor Analytics, where they focused on analytics and optimization. Rakesh worked with various tools and platforms such as Google Tag Manager, Google Analytics, Data Studio, and A/B testing to measure campaign performance, gain deep insights into user behavior, and optimize digital channels for maximum impact.

Rakesh also gained experience as a Digital Specialist at Orian Research Consultants, where they managed teams, conducted lead generation and market research, and optimized processes for improving results. Rakesh customized Google Analytics reports and utilized Google Webmaster for website optimization.

Before joining Orian Research Consultants, Rakesh worked at MarketsandMarkets™ as a Senior Web Marketing Executive/Digital Marketing professional, and at Ceylon Infotech Pvt. Ltd. as an SEO Expert. In these roles, they handled various activities related to SEO projects and implemented strategies for increasing website traffic, conversions, and online visibility.

Overall, Rakesh has demonstrated their expertise in digital marketing, analytics, and optimization throughout their career, consistently delivering results and utilizing various tools and platforms to maximize impact.

Rakesh Gaikwad completed their MCM degree in Computer Technology/Computer Systems Technology from Savitribai Phule Pune University, from 2007 to 2009. In terms of additional certifications, they obtained a Google Analytics Certification from Skillshop in June 2023, completed Tableau Essential Training from LinkedIn in May 2023, and finished Microsoft Power BI - [2023 EDITION] course from Udemy in April 2023. In July 2022, they obtained certifications in Advanced Google Analytics, Learning Google Data Studio for Marketers, and Learning Google Tag Manager, all from LinkedIn. However, it is unclear whether they obtained certifications in Advanced Google Tag Manager, Google Analytics (GA4): Audience-Building and Segmentation, and Google Analytics 4 (GA4) Essential Training, as the months and years of completion were not provided for these certifications.