Vinotha Ganeshan

Vinotha Ganeshan is a seasoned professional in MarTech and digital insights, currently serving as a Senior Consultant at Simplii Financial since September 2023. Prior experiences include managing enterprise growth marketing and audience personalization strategies at Scotiabank from October 2021 to September 2023, where Vinotha led the Customer Data Platform initiative and educated stakeholders on the evolving cookieless and privacy landscape. At Rogers Communications, from July 2017 to September 2021, Vinotha excelled as a Senior Product Analyst by creating audience segments, activating them across various platforms, and enhancing data insights. Earlier roles include Ad Operations Manager at Shared Inc. and Digital Ad Operations Project Coordinator at Postmedia Network Inc., where Vinotha gained extensive experience in managing ad operations, collaborating with cross-functional teams, and improving user experience through data analysis. Vinotha possesses a strong educational background in digital communication and animation, with degrees from Humber College and further studies at institutions including Centennial College and Ryerson University.