Cynta Lee

Cynta Lee is an experienced marketing and product management professional with a robust background in brand development, new product development, and project management across various sectors, including food and beauty. Currently serving as the International Brand Manager at Simplot Australia Pty Ltd since September 2022, Cynta previously held key positions such as Red Tractor China Brand Manager at Openway Food Co. and Assistant Product Manager at Allegion US. Cynta's expertise includes driving brand strategies into the Chinese market through e-commerce platforms, leading packaging changes for major food brands, and managing comprehensive product development processes for organic infant and baby foods at Bellamy's Organic. With a solid foundation in market insights and innovation from roles at Ipsos Business Consulting and other prominent companies, Cynta Lee has effectively demonstrated leadership and strategic thinking throughout a diverse career.