Silvana Oforiwah Amparbeng

Silvana Oforiwah Amparbeng is a seasoned professional currently serving as Senior Manager, Customer Insights at Simply Business since August 2022. Prior experience includes positions as Manager of Corporate Affairs Insights at Lloyds Banking Group from October 2021 to July 2022, where Silvana conducted research on corporate stakeholders and advised on PR strategies. At HSBC, Silvana managed the insight agenda for the global Insurance business from February 2019 to October 2021. Additionally, Silvana led research activities for Worldpay's UK & Europe business unit and provided actionable insights in the financial services sector at GlobalData Plc. Silvana began a career focused on social research in various roles, including an Assistant position at Azienda USL di Bologna. Silvana holds a Master's and Bachelor's degree in Sociology and Social Research from Alma Mater Studiorum – Università di Bologna, along with a Maturità Liceo delle Scienze Sociali from Istituto Magistrale Don G. Fogazzaro.