Heiko Frost is an accomplished User Experience (UX) professional with extensive experience in strategic design leadership, currently serving as the Director of User Experience at Simpson Strong-Tie since June 2012. In this role, Heiko directs day-to-day operations that integrate customer-centric design with engineering, content, business, and marketing. Previous positions include Senior Manager of the User Experience Team and User Experience Design Manager at Simpson Strong-Tie, where Heiko was responsible for managing a diverse team and ensuring consistency across design deliverables. Their earlier career includes roles as a Web Designer at Alibaba.com and CableWholesale, and as a Graphic Designer for the Marin Independent Journal. Heiko holds a degree from the University of California, Berkeley.