Kari Martin

Kari Martin is a seasoned marketing professional with extensive experience in integrated marketing and performance management. Since April 2016, Kari has served as Senior Manager of Integrated Marketing at Simpson Strong-Tie, where responsibilities include leading performance marketing initiatives, managing a team of digital marketing experts, and collaborating with various departments to enhance operational efficiency. Prior roles include Marketing Manager at Merlin Entertainments plc, where strategic marketing efforts heightened public relations visibility for notable events, and Marketing Manager at the International Culture Exchange Group, focusing on communication strategy to boost event attendance. Kari's background also includes providing project-based marketing consulting for local businesses and experience at Cisco Systems and Lumetra Healthcare Solutions. Kari holds a Bachelor of Business Administration in Advertising from Western Michigan University's Haworth College of Business.