Aaron Guzman

Aaron Guzman is a seasoned audience data analyst and digital marketing professional with extensive experience in audience development and SEO management. Currently serving as a Senior Audience Data Analyst at Sinclair Inc. since March 2025, Guzman previously held the role of Audience Development Manager at TMZ from November 2018 to March 2025, where responsibilities included SEO management, content syndication, and social media strategy. Earlier roles include Associate Audience Development & SEO Manager, SEO Manager/Content Analyst, and Content Operations Coordinator at TMZ, as well as Website Content Manager at KingOfTheChill, and Web Manager/Social Media Manager at Emerson Knives, Inc. Guzman began a career in finance as a Bookkeeper at The Crab Pot and gained experience in visual merchandising at Macy's. Education was completed at the University of Arizona.