Sinclair Broadcast Group
Pete Ferraro currently serves as the Director of Marketing and Creative Services for Sinclair Broadcast Group, a role held since March 1998. In this position, Pete guides all on-air marketing campaigns and manages promotions and brand marketing for news, entertainment, and local programming across three flagship stations in Baltimore. Prior to this, Pete held various positions in promotion and creative direction across multiple television stations, including WTTG-TV FOX 5 and WPMT-TV, showcasing a strong background in promotional writing and production. Additionally, as the President and Creative Director of Easy Street Productions, LLC since 1995, Pete leads an international creative research firm that serves notable clients such as The History Channel and Netflix. Pete earned a B.S. in Communication with a focus on Television from PennWest Clarion in 1990.
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Sinclair Broadcast Group
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Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.