Sinesis Limited
Dr. Kit Potter is an accomplished professional with extensive experience in customer experience strategy, measurement, and optimization across various industries. Currently serving as the Company Owner at Sinesis Limited since March 2025, Dr. Potter focuses on enhancing customer engagement strategies to drive growth and retention. Previous roles include Senior Vice President and Head of Customer Organization at Wood Mackenzie, where significant improvements in retention were achieved, and multiple leadership positions at S&P Global Platts, Dixons Carphone, IHS Markit, Capgemini, Santander, and Experian, each contributing to a stronger understanding of customer insights and enhancing experience frameworks. Dr. Potter holds a Ph.D. in Marketing & Statistics from Aarhus University and advanced degrees in Economics and Business Administration from Aarhus School of Business.
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Sinesis Limited
Sinesis specialise in optimising every touchpoint of the commercial customer engagement journey to drive growth and strengthen retention. Working closely with our clients, we identify, build, and enhance the key interactions that shape the customer experience through optimised sales, support, and customer success strategies. We offer a comprehensive suite of engagement solutions tailored to each business's unique needs. Our solutions include: Customer Journey Mapping Sales Optimisation Customer Success (CSM) Strategy Design Customer Support Optimisation Customer Experience Strategy and Measurement Framework Design Retention Strategy Design At Sinesis, we are dedicated to helping businesses achieve unparalleled growth through innovative and personalised strategies.