Ken Yu

Ken Yu is an experienced professional in data management and analytics, currently serving as Assistant Manager for Customer Data Management at Singapore Airlines since March 2020. In this role, Ken is responsible for planning a unified view of customer data sources and managing data quality through IT Metadata and data quality software. Prior to that, Ken was a Senior Business Intelligence Analyst at Marina Bay Sands, contributing to revenue optimization through data insights. Ken's extensive experience includes a position as Vice President at Citi, focusing on data analytics, governance, and campaign management over a span of twelve years. Ken began a career as a Business Planner at Hewlett Packard, handling various aspects of sales order maintenance and reporting. Ken holds a Bachelor of Computer Science degree from the National University of Singapore.