Li Hui Sim

Senior E-commerce And Distribution Analyst at Singapore Airlines

Li Hui Sim possesses extensive experience in e-commerce and distribution, having served as a Senior e-Commerce and Distribution Analyst at Singapore Airlines from August 2017 to October 2019, where responsibilities included conducting end-to-end testing for system enhancements and managing project milestones. Prior experience includes a role in the Executive Ground Experience Development at Changi Airport Group during May 2016 to July 2016, involving market research for airport car park products. Educational credentials include a Double Degree in Accountancy and Business (Marketing) from Nanyang Technological University Singapore and a Diploma in Aviation Management and Services from Temasek Polytechnic.

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Singapore Airlines

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Singapore Airlines Limited is engaged in passenger and cargo air transportation, engineering services, training of pilots, air charters and tour wholesaling and related activities. The Company's segments include airline operations, engineering services, cargo operations and Others. The airline operations segment provides passenger air transportation. The engineering services segment is in the business of providing airframe maintenance and overhaul services, line maintenance, technical ground handling services and fleet management. The engineering services segment also manufactures aircraft cabin equipment, refurbishes aircraft galleys; provides technical and non-technical handling services, and repairs and overhauls hydro-mechanical aircraft equipment. The cargo operations segment is involved in air cargo transportation and related activities. The Others segment includes other services provided by the Company, such as the training of pilots, air charters and tour wholesaling.


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10,000+

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