Cynthia Ng serves as a Senior Industry Transformation Advisor at the Singapore Business Federation since November 2022. Prior to this role, Cynthia held the position of Assistant Director at NTUC FairPrice from September 2018 to August 2022, focusing on Macro & Micro Space Management. Cynthia's experience also includes serving as Space Management Manager and Category Manager at DFI Retail Group from July 2005 to August 2018, as well as Key Account Manager at Diethelm Singapore Pte Ltd for a brief period in early 2005. Earlier in their career, Cynthia worked at F&N Foods as an Assistant Key Account Manager from January 2001 to December 2004. Cynthia Ng holds a Bachelor's degree in Retail Marketing from the University of Stirling.