Andrew Phua has extensive experience in the tourism and marketing sectors, currently serving as Chief Representative & Executive Director for Greater China at the Singapore Tourism Board since April 2000. Previous roles at the Singapore Tourism Board include Executive Director and Director positions in Exhibitions & Conferences as well as various directorships in tourism-related areas. Prior to this, Andrew Phua worked in marketing at Prudential Assurance Corporation in Singapore and Prudential Corporation Asia in Hong Kong. Education includes a Bachelor of Business in Marketing from Nanyang Technological University Singapore and recent studies at Tsinghua University from April 2022 to September 2023.