Belle Chua

Belle Chua is a seasoned professional in digital analytics and marketing technology, currently serving as the Martech & Op Lead at Singlife since August 2023. Previously, Belle held the position of VP for Digital Analytics at Citi from January 2019 to June 2023, where efforts focused on enhancing digital analytics capabilities across APAC and EMEA, particularly through Adobe Analytics. Prior experience includes roles at AIA Singapore, where Belle transformed digital analytics, and at StarHub, where leadership in digital and social analytics was demonstrated. Belle began a career in digital consulting and analytics at OgilvyOne, contributing to various high-profile accounts such as Yahoo!, IBM, Cisco, and Unilever. Belle holds a Bachelor of Science in Information Systems Management and Marketing from Singapore Management University and a Diploma in Multimedia & Infocomm Technology from Nanyang Technological University Singapore.