Alicia Lowndes

Alicia Lowndes is an accomplished professional with extensive experience in strategic leadership roles across various sectors. Currently serving as the Associate Director of Segment Strategy & Go To Market at Optus since August 2023, Alicia is responsible for developing and executing segment strategies aimed at driving revenue, reducing churn, and increasing market share in the Enterprise and Mid-Market segments. Previously, Alicia held multiple executive positions at nbn® Australia, where responsibilities included overseeing customer communications strategy, service experience strategy, and sales strategy for the Business, Enterprise, and Government sectors. Earlier career roles include National Marketing Manager at Cancer Council Victoria, where Alicia developed marketing strategies for the Relay For Life initiative, and senior communications advisory positions within the Department of Planning and Community Development, focusing on metropolitan planning and urban development projects. Alicia holds a Bachelor of Communications degree from RMIT University.