Florian Poirot

Florian Poirot's work experience includes being a Business Development Director and Partner at Sinqro since July 2018. Prior to that, they worked as a Freelance online marketing consultant from March 2011 onwards, collaborating with advertising and marketing agencies on digital issues and providing digital consulting services to e-commerce, digital companies, SMEs, and local businesses.

From April 2014 to December 2018, Florian was the Head of Online Marketing and Partner at Smartbrand, where they created and managed the online marketing department, defined and implemented web analytics, CRO, AB testing operations, and strategies for SEO, paid search, shopping engines, remarketing, and paid social.

Between August 2012 and November 2013, they served as the Digital Marketing Director at Resto-In, creating and managing the digital marketing department, defining and implementing technical tools, and overseeing the development of new websites, mobile apps, and e-CRM systems.

Florian also worked as an Account Director at Performics, Zenith Optimedia, and Vivaki - Publicis Groupe from July 2011 to August 2012, where they developed and optimized clients' digital media strategies and managed client relationships for companies such as Carrefour, Pierre & Vacances, Asus, Kelassur, and ING.

Florian worked as an Online Media Consultant at Brand Advocate from April 2009 to July 2011, where they elaborated on clients' digital media strategies, managed client relationships, and drove loyalty development and upselling for companies including Siemens Home Appliances, Total-Gaz, Accor Services, and more.

From July 2007 to April 2009, Florian was a SEM Senior Project Manager (SEO +SEA) at Takezo (Isobar - Carat - Aegis Media), where they created, optimized, and reported on clients' search engine marketing campaigns and managed client relationships for companies like Mobalpa, IDTGV, Shopoon, Laforêt, and Cofinoga.

Florian Poirot started their career as a Southern Europe Traffic Manager (Trainee) at Pixmania from January 2007 to July 2007, where they created, optimized, and reported on search engine marketing campaigns for Pixmania in Spain, Portugal, Italy, and Greece, and coordinated with other media professionals, translators, market directors, and the IT department.

Florian Poirot embarked on their educational journey in 2001 at the University of Montpellier, where they pursued a degree in Techniques de commercialisation. This program lasted from 2001 to 2003. Subsequently, Florian pursued an Erasmus program at the Universidad Complutense de Madrid in 2004 to 2005, focusing on the field of Administración y Dirección de Empresas. Finally, from 2003 to 2007, they attended Montpellier Business School, where they obtained a Master of Business Administration (MBA) with a specialization in E-Commerce/Electronic Commerce.