Siprocal
Paula Richaid de Sá Freire has a diverse work experience. Paula started their career at TIM Brasil in 2010, working in roles such as advertising business and top clients, advertising consumer, and HR communications analyst. After that, they joined the Organising Committee for the Rio 2016 Olympic and Paralympic Games as an account manager from 2012 to 2017. In 2018, they worked at Innova - All Around The Brand as a senior account manager. Paula then moved to Hands Mobile, where they held positions as executive commercial senior, sales manager, and sales director. Currently, they serve as the head of sales Brazil at Siprocal, starting in 2023.
Paula Richaid de Sá Freire completed a Master's Degree in MBA, Marketing and Business Management from EAE Business School in Barcelona from 2008 to 2010. Prior to that, they earned a Bachelor's Degree in Social Communication from Pontifícia Universidade Católica do Rio de Janeiro from 2004 to 2008.
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Siprocal
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Siprocal is a first of its kind, next-gen gaming distribution, monetization and engagement platform leveraging premier, direct audience access and insight. Imagine a world where first-party data, unique content, and gamified experiences come together to create meaningful connections between users and brands. That's the world we're building at Siprocal, and we're thrilled to show you how we're making it a reality. At Siprocal, we believe that building the right connections is the key to driving growth. And with our next-gen gaming distribution platform, we're making those connections happen in ways that have never been seen before. Using intelligent data to bring people together, we’ve got our sights set on being the world’s largest mobile gaming distribution platform.