Joel Reynolds

Joel Reynolds is an experienced sales professional currently serving as Regional Sales Manager for North & Scotland at Siren Craft Brew since September 2021. Prior to this role, Joel was Business Development Manager at Suresite Group Ltd, overseeing specialist solutions for the fuel and retail sectors. Experience includes positions as Key Account Manager and Sales Territory Manager at Brabantia, where Joel focused on consumer solutions and retail support. Earlier roles include Sales Representative at Coca-Cola Enterprises and Personal Banker at HSBC. Joel holds a degree in Retail Banking Conduct of Business from ifs University College and a degree in Sport & Exercise Science from the University of Cumbria. Joel is particularly interested in opportunities within the DIY, gardening, and mid-premium commercial resale markets in the North of England and The Midlands.