Siren Craft Brew
Joel Reynolds is an experienced sales professional currently serving as Regional Sales Manager for North & Scotland at Siren Craft Brew since September 2021. Prior to this role, Joel was Business Development Manager at Suresite Group Ltd, overseeing specialist solutions for the fuel and retail sectors. Experience includes positions as Key Account Manager and Sales Territory Manager at Brabantia, where Joel focused on consumer solutions and retail support. Earlier roles include Sales Representative at Coca-Cola Enterprises and Personal Banker at HSBC. Joel holds a degree in Retail Banking Conduct of Business from ifs University College and a degree in Sport & Exercise Science from the University of Cumbria. Joel is particularly interested in opportunities within the DIY, gardening, and mid-premium commercial resale markets in the North of England and The Midlands.
Siren Craft Brew
Siren Craft Brew was born in 2013 with a simple idea in mind: to introduce exciting, full-flavoured and forward-thinking beers to as many people as possible.There are now six Sirens of Siren Craft Brew. These Sirens characterise their flagship beers. They're adventurous but drinkable, designed to be accessible to those lured into craft beer,yet flavourful enough for those seasoned beer fans to return to time and time again.In addition, they have a prolific brewing schedule, with over 100 releases planned in 2018 alone. They are lucky enough to have been named the 'Best Brewer in England' by Ratebeer users in 2015, and added to that with with a Supreme Champion Beer of Britain award by CAMRA this year.