Katarina Rivera

Katarina Rivera is a marketing professional with extensive experience in lifecycle and digital marketing. Currently serving as a Sr. Winback Manager at SiriusXM since November 2024, Katarina previously held the role of Email Lifecycle Marketing Manager at American Freight Appliances & Furniture and Lifecycle Marketing Manager at Nordstrom. Additional experience includes Customer Engagement Manager at Mattress Firm and Email & SMS Marketing Manager at SHOEBACCA.COM. Katarina started their career as Digital Marketing Assistant Manager at Haggar Clothing Co., focusing on email marketing strategies, and also worked as a Digital Advertising Specialist at Friendemic, developing and optimizing marketing strategies. Katarina holds a Bachelor of Arts in Arts and Technology from The University of Texas at Dallas.