Rick Larkin

Rick Larkin is a seasoned professional with extensive experience in analytics and marketing. Currently serving as Vice President of Content Analytics and Vice President of Marketing Analytics at SiriusXM since March 2020, Larkin also holds an adjunct professor position in Advanced Analytics at Montclair State University since September 2019. Prior to SiriusXM, Larkin was the Chief Analytics Officer and Vice President of Analytics at Engagement Labs. Notably, Larkin has contributed to significant industry publications, including articles in the Journal of Advertising Research and MIT Sloan's Business Journal, and has received awards for impactful research in advertising analytics. Larkin's previous roles include senior leadership positions at MarketShare and TBWA\Chiat\Day, as well as consulting at IBM and PricewaterhouseCoopers. Larkin holds an MBA from NYU Stern School of Business and an Engineer's degree in Operations/System Engineering from Rutgers University.