Tatiana Holifield

Tatiana Holifield is an accomplished marketing executive with extensive experience in content and growth marketing, primarily within the media and entertainment sectors. Currently serving as VP of Content & Growth Marketing at SiriusXM since April 2022, Tatiana previously held roles such as VP of Audience Engagement and Brand Marketing at Pandora and Head of Social Media at Hulu, where strategic efforts resulted in significant earned media value. Additional experience includes leadership positions at Pacers Sports & Entertainment, Viacom, and NBCUniversal Media, LLC, demonstrating a strong background in digital strategy, social media, and brand marketing across various platforms. Tatiana holds an M.B.A. in Media + Digital Management from Metropolitan College of New York and has completed executive education programs at Harvard Business School and the University of Virginia Darden School of Business.