Asma Gouda

Asma Gouda currently serves as Lead E-merchandising & Web Animation Europe at Sisley Paris, a position held since February 2022, where responsibilities include defining and managing the e-merchandising strategy across twelve countries, creating commercial animations, and ensuring operational excellence. Prior to this role, Asma worked at SEPHORA from August 2017 to January 2022, initially as an Assistant in Web Commercial Animation and subsequently as a Web and Client App Commercial Animation Manager, overseeing the execution of commercial plans for the website and application in France. Earlier experience includes a marketing assistant position at 1001 listes. Asma holds a Master 2 in Digital Marketing Data Strategy & User Experience and a Master 1 in Digital Marketing and E-Commerce, both from Sup de Pub, in addition to a Bachelor's degree in Economic and Social Administration from Université de Rouen.