Seth Dotterer

Seth Dotterer is the current CEO at SiteCompli. Seth has a long and successful history with marketing, product management, and search engine optimization. Seth first started with Conductor, Inc. in December of 2007 as the Vice President of Marketing. Seth was the first marketing hire and helped grow the marketing and product teams through 4 funding rounds, $20MARR, and a successful exit to the WeWork acquisition.

At Conductor, Seth established the marketing department and focused on providing natural search engine optimization solutions to Fortune 500 customers. Seth created demand marketing programs to drive awareness and nurture potential prospects. Seth also generated customer acquisition and augmentation strategies to grow the value of in-house lists. In 18 months, they increased the percentage of deals from marketing sourced lead generation activities from 0 to 50%.

In addition to Demand Marketing, Seth was also responsible for Sales Enablement / Product Marketing. This included category development of search engine optimization technology, content creation for webinars and speaking engagements, and whitepaper development. Seth also created messaging / positioning documents and collateral for internal sales and client services teams selling to Fortune 1000 companies.

Under Corporate Marketing, Seth directly managed the launch of a new corporate brand under budget and ahead of schedule. This included project management of inter-departmental task forces, selection and supervision of public relations firms, creation of formalized award and speaking opportunity workflows in salesforce.com, and establishment of an industry awareness outreach plan.