Morten Friis

Product Unit Director at Siteimprove

Morten Friis has extensive work experience in product management and leadership roles. Morten is currently the Product Unit Director at Siteimprove since 2022. Prior to that, they worked at Apple as a Senior Engineering Program Manager from 2020 to 2022, where they were responsible for driving the delivery of video and music features across all platforms. Before Apple, they were the Product Director at Adform from 2017 to 2020, overseeing product management and the data area. Morten also worked as a Product Manager at eBay, focusing on organic growth initiatives for eBay Europe, and as a Product Manager at Sitecore from 2013 to 2016. Additionally, Morten has experience as a self-employed SEO Consultant, front-end redesign projects, and as a project and marketing consultant. Morten started their career as a student worker at The Danish Heart Foundation and Stratosol.

Morten Friis completed their education with a Master of Science degree in Human Resource Management from Copenhagen Business School in the years 2007 to 2010. Prior to that, they obtained a Bachelor of Science degree in Business Administration and Commercial Law from Aarhus University, which they attended from 2004 to 2007.

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