CS

Carl Schwartz

Vice President Marketing at Sitka Salmon Shares

Carl Schwartz has extensive work experience in marketing and leadership roles. Carl is currently the Vice President of Marketing at Sitka Salmon Shares since June 2023. Prior to that, they served as the Chief Marketing Officer at Wild Earth Inc from December 2021 to May 2023. From 2016 to 2021, Carl worked at Lhasa OMS, where they started as the VP of Marketing and was later promoted to Senior Vice President Revenue and Chief Customer Officer. At Lhasa, they oversaw revenue-generation, marketing, customer service, wholesale partners, business development, creative, and ecommerce. Before that, from 2014 to 2016, Carl worked as the Vice President of Digital Marketing at Genuine, where they successfully grew the digital marketing team and increased the overall contribution to corporate revenue. Prior to that, Carl launched their own consulting practice called CS Consulting in 2012, where they focused on ecommerce marketing, SEM, SEO, lead gen, and analytics. Carl also worked as the VP of Product and Marketing at FashionPlaytes.com from 2011 to 2012, and as the Vice President of Product and Marketing at Swap.com from 2010 to 2011. Additionally, Carl served as the Chief Marketing Officer at Hotelicopter.com from 2009 to 2010, and as the Director of Marketing for the US at Cheapflights.com from 2006 to 2009. Carl started their career at Monster Worldwide in 2003, where they held the position of Vice President of Analytics and played a key role in driving new revenue, optimizing ad placement, and implementing analytics-driven campaigns.

Carl Schwartz has a Master of Arts degree in Communications from American University. Carl also holds a Bachelor of Arts degree in Political Science from The College of New Jersey.

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Timeline

  • Vice President Marketing

    June, 2023 - present