Colleen Dowd Kollman

Colleen Dowd Kollman is an experienced market research consultant with a diverse background in qualitative and quantitative research. Since 2000, Colleen has been with Kollman Research Services as a Moderator and Consumer Insights Specialist, specializing in consumer insights across various marketing facets, including advertising and product development. Colleen's expertise encompasses a range of methodologies, such as focus groups, ethnography, and in-depth interviews. Currently serving as a Research Strategist at SIVO, Inc. and holding roles at Summit Research and Sago, Colleen previously directed research efforts at Demand Research Inc. and worked as a Senior Research Analyst at Leo Burnett Advertising. Colleen holds an MBA in Marketing and Organizational Behavior from Northwestern University's Kellogg School of Management and a BBA in Marketing from the University of Notre Dame.