Luba Smulka

Luba Smulka is a seasoned professional in consumer insights and marketing analytics with extensive experience spanning over three decades. Currently serving as a Strategy Consultant at SIVO Insights, Inc. since March 2018, Luba builds on a robust tenure at General Mills from September 1997 to March 2018, where multiple leadership roles in Global Consumer Insights were held, focusing on various divisions such as Grain, Snacks, and Pillsbury Fresh Dough. Prior experience includes managerial positions at The Pillsbury Company and Land O'Lakes, as well as early career roles at Nielsen and Welle Consulting Group. Luba holds an MBA in Marketing from the University of Minnesota - Carlson School of Management and a BA in Business Administration/Marketing from the University of St. Thomas.