Melissa Lawrence

Melissa Lawrence is a skilled professional with extensive experience in consumer insights and brand strategy. Currently serving as a Consumer Insights and Brand Strategy Consultant at SIVO, Inc. since September 2022, Melissa has previously held significant roles such as Senior Brand Manager for Newman’s Own Organic, Red Rose, and Salada Tea brands at Harris Tea Company, and Consumer and Shopper Insights Lead at Campbell Soup Company. Previous positions include Senior Manager of Marketing and Insights at Dollar General, Senior Associate Brand Manager for Kids Oral Care at Colgate-Palmolive, and Associate Brand Manager for Ready to Eat Cereal at Quaker Oats. Melissa holds a Bachelor of Business Administration in International Business from Hofstra University and a Master of Business Administration in International Business from Thunderbird School of Global Management.