SIVO, Inc.
Melissa Lawrence is a skilled professional with extensive experience in consumer insights and brand strategy. Currently serving as a Consumer Insights and Brand Strategy Consultant at SIVO, Inc. since September 2022, Melissa has previously held significant roles such as Senior Brand Manager for Newman’s Own Organic, Red Rose, and Salada Tea brands at Harris Tea Company, and Consumer and Shopper Insights Lead at Campbell Soup Company. Previous positions include Senior Manager of Marketing and Insights at Dollar General, Senior Associate Brand Manager for Kids Oral Care at Colgate-Palmolive, and Associate Brand Manager for Ready to Eat Cereal at Quaker Oats. Melissa holds a Bachelor of Business Administration in International Business from Hofstra University and a Master of Business Administration in International Business from Thunderbird School of Global Management.
This person is not in any teams
SIVO, Inc.
SIVO is a global insights and strategy firm specializing in understanding people and their needs and beliefs that drive behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation. Our team of seasoned professionals is skilled at building rapport and trust with consumers and asking the right questions in the right way, with deep listening and empathy both in-person and online / via mobile. We combine best practices honed over years of cross-industry experience with the latest capabilities to develop strategic qualitative and quantitative research approaches specific to your unique needs. Our cross-industry expertise provides fresh strategic approaches to your business questions and challenges. Connected by the common core belief that “in the middle” is where life happens, co-founders Marilyn and Cindy seek to deeply understand that elusive emotional territory – the gray areas of life and business. This focus inspired the name SIVO which means “Gray” in Croatian. SIVO’s talented team represents a variety of experiences and specialties combined with a fearless pursuit to translate insights into action. Check our how SIVO's blog and success stories at SIVOInsights.com Industry Expertise incudes: • Technology • Food and Beverage • Natural and Organic • Healthcare • Home Goods • Retail • B2B • QSR