Natasha Weith

Natasha Weith is a seasoned professional with extensive experience in research, insights, and business development across various industries. Currently serving as Vice President of Research at SIVO, Inc., Natasha leads the Research Solutions team, overseeing business development and operations in qualitative and quantitative research. Previous roles include Director of Consumer Insights at Sunrun and Senior Manager of Applied Insights at General Mills, where Natasha managed teams and drove strategic initiatives across numerous food categories, contributing significantly to substantial sales growth. With an academic background that includes an MBA in Marketing and Strategy from Carnegie Mellon University and a Master of Arts in Teaching from American University, Natasha combines analytical expertise with a passion for consumer advocacy and innovation.