SIVO, Inc.
Vina Klein is a seasoned research strategist and management consultant with extensive experience in market research, consumer insights, and client experience across a variety of industries. Currently serving as a Research Strategist at SIVO Insights, Inc. and as the founder of Vina Klein Consulting LLC since March 2021, Vina has conducted impactful research for prominent clients such as Hershey Co., KFC, and Best Buy. With a previous managerial role at L'Oréal specializing in category development and shopper insights for cosmetics and skincare, and significant tenure at General Mills focusing on yogurt and snacks innovation, Vina combines strategic thinking with a strong grasp of consumer behavior. Vina holds multiple degrees from The University of Texas at Austin and the Texas McCombs School of Business.
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SIVO, Inc.
SIVO is a global insights and strategy firm specializing in understanding people and their needs and beliefs that drive behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation. Our team of seasoned professionals is skilled at building rapport and trust with consumers and asking the right questions in the right way, with deep listening and empathy both in-person and online / via mobile. We combine best practices honed over years of cross-industry experience with the latest capabilities to develop strategic qualitative and quantitative research approaches specific to your unique needs. Our cross-industry expertise provides fresh strategic approaches to your business questions and challenges. Connected by the common core belief that “in the middle” is where life happens, co-founders Marilyn and Cindy seek to deeply understand that elusive emotional territory – the gray areas of life and business. This focus inspired the name SIVO which means “Gray” in Croatian. SIVO’s talented team represents a variety of experiences and specialties combined with a fearless pursuit to translate insights into action. Check our how SIVO's blog and success stories at SIVOInsights.com Industry Expertise incudes: • Technology • Food and Beverage • Natural and Organic • Healthcare • Home Goods • Retail • B2B • QSR