Valts Miltovics is an experienced professional in the sports event industry, currently serving as the Managing Director at Madison Sports GmbH since July 2023, where responsibilities include consulting on major sporting events and overseeing sponsorship, marketing, and event management. Additionally, Valts has been the Managing Director at Six Day Berlin since April 2016, specializing in organizing track cycling events. A brief tenure as Fan Zone Manager for UEFA EURO 2024 is scheduled for June to July 2024, focusing on enhancing the experience for fans and stakeholders. Previously, Valts held the role of Senior Events Coordinator at FIBA, where oversight of major basketball events took place from March 2010 to March 2016. From 2006 to 2010, co-ownership of Labdako Events involved planning and coordinating a variety of events, while earlier experience as Managing Director for AS Radio SWH from 2000 to 2007 emphasized programming and sales. Academic credentials include a Master’s degree in Sports Marketing and Communication from Ca'Foscari University of Venice and an education from Vidzeme University of Applied Sciences.
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