Michael Boumendil

Michael Boumendil is the President and Chief Creative Officer of Sixième Son, the leading agency for sonic branding, a position held since January 1995. Boumendil is also an author, having published "Le Siècle du Son" in September 2023, discussing the emerging significance of sound in the 21st century, and "Design musical et stratégie de marque" in June 2017, which explores the relationship between music and brands. Boumendil's academic background includes a degree from EDHEC Business School, completed between 1991 and 1994.