Dr. Kathrin Risom

Dr. Kathrin Risom currently serves as Executive Director of SIXT share at SIXT, overseeing the on-demand mobility business unit and managing P&L responsibilities since June 2018. Previous roles at SIXT included Director of Digital Products & Marketing, where Dr. Risom co-led Sixt share and managed customer experience across various services, and Senior Executive Manager for SixtX, with a focus on digitization initiatives and brand establishment. Academic experience includes a Doctoral Candidate and Research Assistant at Ludwig-Maximilians-Universität München, where Dr. Risom conducted research in consumer psychology and served in teaching roles across multiple institutions in marketing and business. Education credentials comprise a Doctorate in Economia Publica, a Master of Business Research, and a Master of Science in Consumer and Business Marketing, complemented by various internships and consultancy projects related to market research and brand management.