Sixteenfifty Creative Intelligence
Jay Cruickshank has a diverse work experience spanning several industries. Jay started their career in 2004 at MTV Networks, where they worked in production for a year and a half. In 2005, they joined House of Brands as a Marketing Coordinator until April 2006. In the same year, Jay took on multiple roles, including being the VP of Creative Development at SixteenFifty Creative Intelligence and a Producer at Duck Duck Poodle Productions. Additionally, they co-owned JUNKMD from 2006 to 2008.
Jay Cruickshank obtained a Bachelor's degree in Business Administration (Marketing) with an emphasis in Integrated Marketing Communications from San Diego State University. Additionally, they also received a Bachelor's degree in Television, Film, and New Media from the same university. It is unknown from the provided information if they pursued any further education at Nanyang Technological University Singapore.
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Sixteenfifty Creative Intelligence
We're an alternative to the "big agency" mindset. After years of solving diverse challenges for a long list of consumer products companies and hospitality brands, our business model has evolved into a new hybrid – part agency, part consultancy, part creative group – all adding up to a complete solution. It’s fully integrated and totally unique. Our strategic and creative successes have allowed us to view our partner’s competitive landscapes from an entirely different plane. This allows us greater efficiency in the creative development process, which in turn benefits our intentionally limited client list. Whether it be restaurants or resorts, our love lies within experience development. And, we do it well. Once we get started, it’s where your worries stop. We think. We do. We produce. We select. We sip. We taste. We try. We fight. We push. We get it done. We’ll get our hands dirty, too. Hang in the kitchen? Sure. Get behind the bar? Absolutely. Check out the laundry room? We’re on it. We love the details involved in creating a hospitality experience and all of the chances we have to wow your guest. We love creating an experience that reaches out and touches people. One that makes people talk and keeps them coming back. Whether it’s a small restaurant or a mega resort, we’re up for the challenge. This is what we do. The Bottom Line: We help you define a great idea to drive your business. We then execute that idea to create the perfect experience. And we give you the tools to live the experience so it is always on message, on experience and on point. This makes you sticky and keeps people coming back.