André Bose do Amaral

Chief Product Officer, Non-core Founder at SJ Mobile Labs

André Bose do Amaral has over 14 years of work experience in the creative and product industries. In 2006, they began their career as a Graphic Designer for IBM Brasil. In 2007, they were hired as an intern at DM9DDB, and eventually became an Online and Offline Art Director. In 2009, they joined Fabrica as an Interaction Designer/Art Director, and was part of a team working on Future of Retail concepts. In 2010, they moved to Wunderman Dubai as an Interactive Art Director, where they worked on projects for Nokia, Microsoft, Mashreq Bank, and more. In 2012, they joined Blue Barracuda/FCB Dubai as Interactive Creative Director and was responsible for all digital strategy and digital creative output of the company's clients in the Middle East. In 2013, they founded SoMEDA and Mecenato.co, where they served as Founder/CEO/CCO. In 2015, they joined Vocanic (GroupM/WPP) as Regional Executive Creative Director, leading the regional creative and content teams. In 2019, they joined Singlife as Head of Mobile and Product Owner, Singlife Mobile, and was later promoted to Head of CX. Most recently, in 2021, they became the Chief Product Officer of SJ Mobile Labs, where they are working on Habitto, a venture focused on fintech innovation in the Japanese market.

André Bose do Amaral completed a Bachelor's Degree in Social Communications at ESPM Escola Superior de Propaganda e Marketing from 2002 to 2007. In 2015, they attended Hyper Island for a User Experience (UX) Lab in Design and Applied Arts. In 2016, they obtained a certification in Content Marketing: Newsletters from Lynda.com. In 2015, they obtained certifications in Accounting Fundamentals, Agile Project Management, Photoshop for Photographers: 2015 Creative Cloud Updates, Foundations of UX: Multidevice Design, Managing Project Integration, UX Design Techniques: Overview, and Up and Running with AngularJS from Lynda.com. In 2014, they obtained a certification in University of Geneva's International Organizations Management from Coursera Verified Certificates. In 2018, they obtained certifications in Google 360 Suite Overview, GDPR for Marketers, and Google Cloud Platform Essential Training from LinkedIn. In 2020, they obtained certifications in Systems Thinking and Figma: Working with Clients from LinkedIn. In 2021, they obtained certifications in Cloud Native Twelve-Factor Applications, Artificial Intelligence Foundations: Neural Networks, Artificial Intelligence Foundations: Thinking Machines, Master the Fundamentals of AI and Machine Learning, and AI Accountability Essential Training from LinkedIn. In 2019, they attended Stanford University Graduate School of Business for an Executive Program in Social Entrepreneurship. In 2020, they attended MIT Sloan School of Management for an Executive Program in Artificial Intelligence: Implications for Business Strategy.

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Timeline

  • Chief Product Officer, Non-core Founder

    September, 2021 - present

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