Joseph Liu

Joseph Liu is a seasoned marketing executive with extensive experience across various high-profile companies. Currently serving as Senior Vice President at SJM Resorts since May 2023, Joseph leads efforts in destination, digital/e-commerce, and retail marketing. Previously, Joseph held the position of Vice President of Marketing and Franchise for Asia Pacific at Mattel, where responsibilities included overseeing brand strategy and performance across the region. Prior roles include Global Chief Marketing Officer at MCM Worldwide, Vice President of Regional Marketing and Public Relations at Calvin Klein, and various leadership positions at The Walt Disney Company and Leo Burnett. Joseph holds a Bachelor of Arts in Architecture from the University of California, Berkeley.