Madhu Jena

Madhu Jena is a seasoned marketing professional with extensive experience in growth marketing and demand generation. Currently serving as a Senior Principal at Skan since October 2024, Madhu previously held the role of Chief Marketing Officer at Draup, where successful demand generation campaigns generated significant revenue. Career highlights include leading digital marketing efforts at HeadSpin, achieving notable market penetration, and implementing effective strategies as a Digital Account Manager at eClerx, resulting in substantial sales growth and productivity improvements. Earlier work at GENPACT included successful campaigns to enhance gender diversity and employer branding, while initial roles involved market research and web development at Snapdeal and Infosys, respectively. Educational qualifications include an MBA in Marketing and Analytics from Great Lakes Institute of Management and a B.Tech. in Applied Instrumentation and Electronics from C.V.Raman College of Engineering.