Mia King

Mia King is an accomplished marketing professional with extensive experience in sports performance and brand partnerships. Currently serving as the Associate Director of Partnerships Marketing for Sports Performance at Skechers since March 2025, Mia previously held influential roles at Nike from June 2016 to February 2024, including Global Sports Marketing Lead, where responsibilities included managing relationships with professional athletes and driving brand strategy through impactful storytelling. Notable achievements at Nike include leading strategic partnerships with over 80 elite athletes and collaborating with the Holistic Fitness team to launch Nike’s inaugural North America Trainer Summit. Earlier experience includes an account management role at CanspanBMG Inc. and a production assistant position at ESPN during major tennis championships. Mia holds degrees in Broadcast Journalism from The University of Georgia and Film, Television & Digital Media from Texas Christian University.