Pamela Lazatin

Pamela Lazatin is an accomplished professional in market research with extensive experience spanning over 18 years. Currently serving as Associate Director at SKIM since May 2020, Pamela previously held the position of Principal at Incite from June 2013 to March 2020, where engagement in both qualitative and quantitative research addressed various client business questions and marketing challenges. Early career experience includes contributions as an Account Manager at Millward Brown, leading research projects and managing junior researchers, and as an Associate at Incite's pioneering team in Singapore focusing on finance, telecommunications, and tech industries. Pamela holds a Bachelor of Arts (B.A.) in Communication Research from the University of the Philippines.