Wenting Z.

Wenting Z. is an accomplished professional in commerce editorial and digital marketing, currently serving as Commerce Editorial Lead at Skimlinks since November 2019. With prior experience as Senior Commerce Editor and Commerce Editor, Wenting Z. focuses on scaling affiliate revenue and creating tailored commerce content for premier publishers in the APAC region. Previous roles include Associate Commerce Editor at The Chinese Weekly, where campaign launches for high-profile brands on Chinese social media and influencer marketing strategies were successfully executed, and Digital Marketing Executive at Burson-Marsteller, managing social media platforms for major clients in China. Wenting Z. holds a Master of Arts in Brands, Communication, and Culture from Goldsmiths, University of London, and a Bachelor's degree in Public Relations and Advertising from Hong Kong Baptist University.