Emily Archibald

Emily Archibald is an accomplished eCommerce analyst and data analytics professional with extensive experience across multiple sectors. Currently serving as Principal eCommerce Analyst and previously as Web Analytics Manager at SKIMS, Emily has excelled in data analysis and reporting for high-traffic sites, particularly for Samsung Home Appliances and TVs, leveraging the Adobe suite to deliver insights to C-suite clients. Prior roles at Razorfish and KCIC involved leading teams, automating processes, and developing dynamic reporting tools, demonstrating proficiency in SQL and data visualization. Emily's background also includes instructing yoga at CorePower Yoga and various internships at the University of Richmond, enhancing communication and organizational skills. An Economics graduate from the University of Richmond, Emily has a solid foundation in analytical methods and business strategy.