Alec Kowalski

Alec K. has a diverse work experience spanning across various roles and industries. Alec has served as the CMO at Skipp since 2022, where they successfully achieved $2 ARR in 8 months by revolutionizing the way startup companies hire distributed product teams. Prior to that, Alec held the position of Head of Growth Marketing at WeLoveNoCode from 2021 to 2022, overseeing the largest marketplace of no-code developers with a customer base of over 3000.

Before joining Skipp and WeLoveNoCode, Alec served as the Chief Marketing Officer at RB Media, a marketing agency, from 2020 to 2021. During their tenure, they managed brands such as Champion's Club App, GreenLight healthy Food brand, and Fuel retailer Tatneft. Alec specialized in brand management, creating and promoting brands from ideation to scaling. Alec also excelled in funnel and customer journey management, driving customers from awareness to becoming brand ambassadors.

Prior to their role at RB Media, Alec held the position of Chief Marketing Officer at Costa Coffee from 2016 to 2020. Alec played a pivotal role in leading the entry of UK coffee brand Costa Express into the CIS market. Additionally, they were instrumental in developing and implementing a market entry strategy, brand strategy, and media strategies that resulted in long-term partnerships with key national accounts.

Furthermore, Alec has experience in the SaaS industry, having served as the Head of Marketing + Product Owner at BMS Cloud from 2014 to 2016. During their tenure, they drove the growth of the SaaS B2B IoT platform from $0 to $15 ARR. Alec also played a crucial role in expanding the market presence of BMS Cloud to 10 countries through international market research and analysis, identifying niche markets and potential revenue channels.

Alec's earlier career includes roles at RH GC, where they worked as the Marketing Director from 2011 to 2014. During this time, they effectively managed the day-to-day activities and financial budget of the marketing department. Alec also developed detailed marketing plans for various media channels and sales teams, researched market trends, and executed effective marketing strategies that significantly increased company revenue. Alec also served as the Head of Sales at RH GC from 2007 to 2011, implementing a new retail strategy and providing regular reports on the effectiveness of marketing campaigns. Additionally, Alec worked as a Sales Manager at RH GC in 2007, successfully expanding the company's customer base and fostering strong customer relationships.

Lastly, Alec has earlier experience as a Specialist at Stena Bulk, Sweden-USA, in 2005.

Overall, Alec K. has demonstrated a strong track record of success in various marketing and leadership roles, contributing to the growth and success of the organizations they have worked for.

Alec K. has a diverse education history, starting with their Master's degree in Engineering from Admiral Makarov State University of Maritime and Inland Shipping, which they obtained from 2001 to 2007. Alec then pursued further education by attending the Stockholm School of Economics Executive Education in 2016 to 2017, where they earned an Executive MBA in General Management.

In 2021, Alec K. enrolled at The Wharton School to study Marketing Strategy, but the specific degree name is not provided. Additionally, they completed a Manager program in Technology Entrepreneurship: Lab to Market from HarvardX in the same year.

Alongside their formal education, Alec K. also obtained various certifications. Alec acquired a B2B Foundations: Content Marketing certification from LinkedIn in December 2022, a Digital Marketing certification from Q-marketing Academy in September 2020, a DigitalMarketer USA - Community Management certification in December 2018, and an Email Marketing certification from HubSpot Academy in April 2020.