Pete Stirling

Pete Stirling has a diverse work experience spanning over two decades. Pete started their career as a General Manager at Abercrombie & Fitch in 2001, where they successfully managed a flagship location and played a key role in staff training and development. In 2003, they moved on to become a District Manager at Rip Curl.

In 2007, Pete became an Industry Consultant, specializing in the watersports industry, with a focus on outdoor sports, surf, surf culture, and standup paddling. During this time, they also established their own brand, Watermans Applied Science, where they oversaw brand development and launched the company, successfully establishing a national brand presence in the first year.

Pete's international experience began in 2012 when they joined SUP ATX as the International Sales and Business Development professional. Pete played a vital role in expanding the company's business globally.

In 2015, Pete became the President and Chief Executive Officer at Skout's Honor. In this role, they developed and led successful brand strategies, identified key partners, activities, and resources, and maximized go-to-market efficiency.

Overall, Pete Stirling has an extensive background in brand strategy, sales, operations, and business development, with a strong focus on the outdoor sports and lifestyle industry.

Pete Stirling completed their BA degree in Sociology from UC Santa Barbara from 1997 to 2001. During this time, they also studied Social Psychology, Fine Art, and Marketing as part of their Sociology degree program.